STUDENT EXPERIENCE

Penn State faculty member opened new opportunity for student research

Shay Baxter

Shay Baxter

Junior, School of Hospitality Management
In early March, Shay Baxter received a phone call notifying her that the summer sales internship she had been planning for a major international hospitality corporation had been cancelled due to the COVID-19 pandemic. 

Baxter, a junior in the School of Hospitality Management (SHM) was determined to use this challenge as an opportunity for growth. She reached out to SHM professor John O’Neill, who would later become an instructor for one of her courses, to see if he knew of any undergraduate research opportunities. 

O’Neill connected her with Bill Hoy, hospitality researcher and vice president of design, construction, and facilities at Shaner Hotels, who offered Baxter a role on his research team for the summer.

Nittany Lion Shrine
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Internship: Research team with Bill Hoy

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Anticipated Graduation: May 2022

“Dr. O’Neill helped me before he even knew me as a student, and along with Mr. Hoy, they were in constant contact with me, effectively communicating the expectations of the internship. They made this experience possible, for which I am grateful,” said Baxter. 

Hoy and his team have been documenting the history of limited-service hotels in the United States, and Baxter was tasked with collecting and organizing the documents from his years of research. She also had the opportunity to conduct her own research and interview Marsha Scarbrough, a lead market analyst in the development of Courtyard, ultimately documenting the history of the Courtyard, Fairfield Inn, Howard Johnson, Comfort Inn, and Hampton Inn brands. 

“After going through this study, I found that working remotely is, in some ways, a viable option for the hospitality industry,” said Baxter. “In hospitality, it is extremely important to be open to change – customers, the market, and company organization are consistently changing. Being open and willing to adapt to these new circumstances is part of the job.” 

Baxter also said that her experience working remotely taught her how to be honest with herself and understand how best to motivate her productivity. 

“Working from home took a lot of adjustment as I created my own schedule and deadlines for this project. In the beginning, I struggled with finding the time to address all my commitments, but I quickly adjusted to my new circumstance,” said Baxter, who was also taking courses during the summer semester. “It taught me about planning and perseverance, as there was no boss looking over me.” 

After completing the internship, Baxter is excited to learn more about the real estate and entrepreneurship side of the lodging industry and apply the things she has learned to future career opportunities in hotel ownership or asset management. 

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